B.L.A.C.K. and L.A.T.I.N.X.: Personal Branding in a Time of Crisis

Jul 23 • 1:30 pm - 2:30 pm

Please register for this event on NUworks

Join Arnold Worldwide and Havas Media, leading Public Relations professionals, to discuss how to build and maximize your personal brand. Hear from branding experts Julianna Akuamoah (Chief Talent Officer, Arnold & Havas Media Boston), Marcela Cruz (Senior Manager, Talent Programming & Acquisitions), and Jane O'Neil (VP, Director of Recruiting, Arnold Worldwide) on topics including: 

  • The panelists' stories: how they got into advertising, what qualities/skills have proved valuable for them, what obstacles have they overcome, and what makes them stay in the industry
  • Personal branding guidance amidst the resurgence of the Black Lives Matter movement
  • Networking help and suggestions
  • Interview tips
  • Suggestions to build resume and still gain relevant experience during COVID-19

This program is a collaboration between the B.L.A.C.K. (Black Leaders Accessing Consciousness through Knowledge) and the L.A.T.I.N.X. (Latinx Accessing Their Intellect through Networking and Exchange) experience programs. The mission is to break down professional barriers for underrepresented identities in the workplace.

Speaker Bios:

Julianna Akuamoah ensures that all HR strategies fuel agency growth. She is a trusted advisor dedicated to fostering an award-winning work culture. Julianna's journey into the advertising industry was anything but typical. She studied Psychobiology and Neuroscience at Wellesley College. After graduating, she spent 10 years in Los Angeles in a corporate management role, as well as working as a choreographer and dancer. She spent several years as a recruiter, and began to narrow in on creative talent. But eventually, longing for the East Coast, she moved back to Boston.


As a creative recruiter, new to the market, she was captivated by one of her clients, Allen & Gerritsen. Over time she helped define a role for herself at the agency, where she could lean into her entrepreneurial spirit and challenge the status quo. After 5 years at A&G, she moved on to lead Diversity & Inclusion efforts at Hill Holliday before joining the Arnold Executive Leadership Team. If you stop Arnold by on any given day, you may find her mentoring and coaching at all levels, partnering with the Executive Leadership team, recording voiceovers, telling candidates about opportunities for growth and inspiring a focus on diversity, equity and cultural relevance.


She is an active creative with a passion for songwriting and art. She delivers value by providing strategic and operational insights while fostering a creative, inclusive and collaborative environment.


Marcela Cruz first started her career in Tech Staffing & Sales before being introduced to the Advertising industry. In 2016, she joined Havas Media as a recruiter to help staff across various accounts managed out of their Boston office. In addition to talent acquisition, Marcela has also worked with her team to launch successful summer internship programs and other networking opportunities in partnership with colleges, universities and local organizations. At Havas, Marcela has truly enjoyed working with such a great team and has quickly found herself getting involved with coordinating office events, activities and initiatives that celebrate the office culture and amazing people at the agency.

Jane O'Neil
is a seasoned full-cycle recruiter with 15 years of experience hiring top talent and building the Arnold Worldwide brand, one candidate at a time.  Jane's talent acquisition expertise encompasses nearly all agency functions, from marketing and strategy, to project management and integrated production.  A particular passion of Jane's is finding and cultivating young talent, just starting to embark on their careers.

Prior to joining Arnold, Jane worked in account management at Boston-based creative agencies, Ingalls and Clarke Goward, where she worked on a wide variety of accounts in diverse categories, including retail, packaged goods and quick service restaurant.  She earned her Bachelor's Degree in English from The College of the Holy Cross. 

Jane lives in Wakefield with her husband of 28 years, Matt and their 18 year-old twins, Lucas and Lily, who will be off to college in the fall.

To join this workshop, click here: https://northeastern.zoom.us/j/91007847181?pwd=ajNnZk4wc3l4bXUrNytuOWpUK0hHQT09.Meeting password: 900358. 

​This program connects to the SAIL Domains: Professional and Personal Effectiveness and Global Mindset, and the SAIL Competencies of: Networking, Planning, and Inclusivity/Inclusive Action.


Jul 23, 2020 | 1:30 PM

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