Learn how to design integrated campaigns, pitch experiences, and evaluate performance
Welcome to the Omnichannel Marketing simulation!
Get ready to step into the world of modern marketing, where creativity meets data and every decision is driven by customer experience. In this program, you’ll take on real-world-inspired projects that explore how brands build meaningful connections through storytelling, digital innovation, and strategic planning.
You’ll learn how to design integrated campaigns, pitch new digital experiences, collaborate with content creators, and evaluate marketing performance using real metrics. Whether you’re curious about marketing, interested in tech and innovation, or just want to build career-ready skills, this simulation will give you hands-on experience to help you grow.
Let’s get started.
This program is self-paced. It takes approximately 5-6 hours to complete.
Skills Learned:
-
Developing an integrated marketing plan
Marketing that moves with purpose- Creative Thinking
- Project Management
- Strategic Analysis
- Written Communication
-
Digital transformation of the retail guest experience
Design the future of retail- Digital Transformation
- Product Development
- Market Research
- User Research
- Strategic Thinking
- Design Thinking
- Visual Communication
-
Pitch a local ambassador strategy
Think local. Influence global.- Critical Thinking
- Decision Making
- Verbal Communication
-
Data analysis
Using data to drive marketing decisions- Data Analysis
- Critical Thinking
- Written Communication
- Marketing
-
Finish Line
