According to the American Marketing Association, marketing is “an organizational function and a set of processes for creating, communicating and delivering value to customers, and for managing customer relationships in a way that benefits the organization and its stakeholders.” Create something people want, tell them about it, and deliver it to them in such a way that everyone benefits.
At the D’Amore-McKim School of Business, Marketing encompasses a practical, cutting-edge research faculty, a broad set of undergraduate and graduate program offerings, and active, engaged cooperative education and career management professionals. A marketing education at the D’Amore-McKim School of Business provides students with the opportunity to develop an understanding of the marketing function as well as detailed insight into various aspects of marketing including strategy, buyer behavior, market research, the Internet and new media, marketing communications, sales, and new product development.
As a Group, we conduct pioneering research on customer relationships in all aspects of marketing and provide transformative educational experiences that help students and employers realize their potential.
|Account Executive||Merchandise Displayer|
|Advertising Manager||Pricing Strategy Analyst|
|Brand Manager||Product Development Manager|
|Business Development Manager||Product Promoter|
|Client Services Representative||Promotions Specialist|
|Consultant||Public Relations Specialist|
|Creative Director||Retail Buyer|
|Internet Marketing Specialist||Retail Manager|
|Market Researcher||Sales Manager|
|Marketing Communication Manager||Web Content Writer|
Positions that require additional education, training, or licensing are indicated by an (*).
Job qualifications are based not only on degree program, but on skills and experience. Students should seek out as many experiential opportunities in their fields of interest as possible, including co-op and internships.
|Bloomberg LP||New Balance Athletic Shoe|
|L&M Marketing||The Kraft Group|
|Arts and Entertainment||Higher Education|
|Food and Beverage||Technology|
|Healthcare||Travel and Tourism|
These sample titles can be used to research internship opportunities.
- Advertising Intern
- Branding Intern
- Marketing Intern
- Public Relations Intern
- Social Media Intern
Websites for Career Exploration
- Bureau of Labor Statistics – Occupational Outlook Handbook
- MassCIS – Massachusetts Information System
- Vocational Biographies (username: NE Univ; password: RAZDE)
- American Marketing Association
- Careers in Marketing
- Marketing Research Association
Career Development Videos
- Careers in Fundraising & Development
- Careers In Product Development, Design, Marketing or Management
- Corporate Communications
Websites for Job Search
Find valuable industry information, job sites, and professional networking opportunities.
Sample industry specific LinkedIn groups and Twitter handles. Stay on top of industry trends, company information, job listings and networking opportunities. Visit the Social Media and LinkedIn pages for more information on how to leverage your social media network.
- Market and Sales Networking, Forum and Jobs
- Northeastern University Career Development
- Northeastern University International Students and Alumni Networking Group
- sheLEADS at Northeastern
- Social Media Marketing