Marketing

According to the American Marketing Association, marketing is “an organizational function and a set of processes for creating, communicating and delivering value to customers, and for managing customer relationships in a way that benefits the organization and its stakeholders.” Create something people want, tell them about it, and deliver it to them in such a way that everyone benefits.

At the D’Amore-McKim School of Business, Marketing encompasses a practical, cutting-edge research faculty, a broad set of undergraduate and graduate program offerings, and active, engaged cooperative education and career management professionals. A marketing education at the D’Amore-McKim School of Business provides students with the opportunity to develop an understanding of the marketing function as well as detailed insight into various aspects of marketing including strategy, buyer behavior, market research, the Internet and new media, marketing communications, sales, and new product development.

As a Group, we conduct pioneering research on customer relationships in all aspects of marketing and provide transformative educational experiences that help students and employers realize their potential.

 

Degrees Offered:

A marketing education at the D’Amore-McKim School of Business provides students with the opportunity to develop an understanding of the marketing function as well as detailed insight into various aspects of marketing including strategy, buyer behavior, market research, digital marketing, marketing communications, sales, and new product development.

Job Titles

 

Account ExecutiveMarketing Analytics Manager
Analytics ManagerMarketing Automation Specialist
Brand ManagerMarketing Communications Manager
Brand StrategistMarketing Coordinator
Business Development ManagerMarketing Manager
Client Success ManagerMedia Buyer
Content Marketing MangerMedia Planner
Content Marketing ManagerPartnerships Manager
Content StrategistPerformance Marketing Manager
CopywriterPricing Analyst
Creative DirectorProduct Marketing Manager
Customer Insights AnalystPublic Relations Specialist
Digital Marketing ManagerRetail Marketing Manager
Digital Marketing SpecialistSales Manager
E-commerce ManagerSEO Specialist
Email Marketing SpecialistSocial Media Manager
Event Marketing SpecialistSocial Media Strategist
Growth Marketing ManagerTrade Marketing Manager
Influencer Marketing ManagerUX Researcher
Market Research AnalystWeb Analytics Manager

Positions that require additional education, training, or licensing are indicated by an (*).

Job qualifications are based not only on degree program, but on skills and experience. Students should seek out as many experiential opportunities in their fields of interest as possible, including co-op and internships.

Employers

This is a limited sample of employers who have posted jobs on NUworks; please note, that they may not currently have positions posted.
AmazonReebok
HubSpotStaples
Hasbro
New Balance

Industries

This is a sample of the industries that often hire this major.
Advertising & Marketing AgenciesHealthcare
Consumer ProductsHigher Education
E-commerce & RetailHospitality & Tourism
Entertainment & MediaSports & Athletics
Financial ServicesTechnology
Food & Beverage

Internships and Co-ops

These sample titles can be used to research internship opportunities.

  • Brand Management Intern
  • Content Marketing Intern
  • Digital Marketing Intern
  • Marketing Analytics Intern
  • Product Marketing Intern
  • Social Media Marketing Intern

To search for internship opportunities, log in to NUworks, Handshake, SimplyHired, Indeed, and other internship sites.

For more information, please visit Cooperative Education.

Students enrolled in the D’Amore-McKim School of Business may search their website Experiential Learning page for co-op and internship information.

Resources

Websites for Career Exploration

Websites for Job Search

For additional student organizations click here.
For additional student involvement opportunities click here.

Campus Organizations

*For additional student organizations click here.

*For additional student activities click here.

Professional Associations

Find valuable industry information, job sites, and professional networking opportunities.

Social Media