Job title: Communications Co-op ( J-PAL Global)
Job ID: 79130
Join to learn more about the Communications Co-op position at the Abdul Latif Jameel Poverty Action Lab (J-PAL)’s Global office, how J-PAL works to reduce poverty by ensuring that policy is informed by scientific evidence, and how our communications work is furthering this mission.
The Communications Co-op will support the efforts of the Policy and Communications department at J-PAL, helping to ensure that groundbreaking research results and policy analysis are effectively communicated to policymakers, key stakeholders, and the general public.
The co-op will be based at J-PAL’s head office at MIT in Cambridge, MA and will collaborate on digital communications with team members across the organization. J-PAL operates on a flexible work schedule; staff may opt to work from home on Mondays, Thursdays, and Fridays, with flexibility for other occasional work-from-home days. The co-op will be expected to work a minimum of 32 hours per week; compensation is competitive.
Responsibilities may include:
â Conduct research on website best practices, including topics such as user experience design, search engine optimization, and information architecture.
â Design, execute, and measure the success of communications campaigns to disseminate J-PAL research, events, and new policy synthesis products.
â Regularly manage updates to the J-PAL website, including media mentions, blog posts, events, featured content feeds, and newsletters. (The co-op will receive training in Drupal content management.)
â Draft and implement email marketing campaigns targeted to policy audiences, including new publication announcements, event invitations, and other content. (The co-op will receive training in Salesforce Marketing Cloud.) The co-op will also have the opportunity to suggest innovative ideas for A/B testing or improved calls to action based on performance analytics.
â Draft social media content for J-PAL’s Twitter, Facebook, and LinkedIn accounts, helping translate complex economics research into social-media-ready posts that generate engagement with our audiences. The co-op will also have the opportunity to analyze social media metrics and propose updates to social media strategy.
â Interview and write spotlight features highlighting researchers within J-PAL’s affiliate network for publication on the J-PAL blog.
â Curate and help manage J-PAL’s photo library to ensure J-PAL’s research and policy work is represented accurately and in alignment with best practices for diverse and inclusive communications within external communications materials.
â Manage J-PAL’s YouTube channel by captioning and uploading videos, as well as reporting on and drawing insights from relevant metrics.
â Conduct news scans and research to develop media lists and identify timely pitching opportunities for external media placement on an as-needed basis.
â Special projects: The co-op will take ownership of at least one communications project during the course of their commitment. The projects assigned will depend on organizational needs and the co-op’s professional interests. Examples include project managing the implementation of a new web feature, using analytics data to create a strategic plan for improving email sign-up conversions, auditing web content and traffic to develop recommendations for improved content strategy, researching and writing a blog for the J-PAL website, scripting and storyboarding a short video for J-PAL’s digital platforms, designing an infographic for a J-PAL publication, creating multimedia elements for social media, or creating a new “how-to” communications resource for our affiliated researchers.
â Other communications work as assigned.
