The purpose of a cover letter is to convince an employer that your skills and background make you worth interviewing.
While a resume summarizes your experience, a cover letter persuasively relates that experience to the specific job to which you are applying. Although a cover letter is not always required, when it is, it gives you the opportunity to explain why you’re interested in that particular company, making you a more attractive candidate to that employer.
It’s true that some employers barely glance at cover letters; however, many others review them attentively. View it as an extra opportunity for you to promote yourself, and increase your chances of getting an interview by sending a well-written cover letter with every application when asked.
A good cover letter will demonstrate:
- Knowledge about the job, the company, and the industry
- The effort you have put into your job search and enthusiasm for the job
- Writing and organizational skills
- Understanding about yourself, your skills, and your potential contributions