Marketing, Communications & Sales

Between the swift advance of technology in the information age, shifting cultural and geopolitical realities, and the constant evolution of messaging platforms and mediums, one thing is clear: The way we communicate as a society is more critical than ever.

The Communication Studies Department’s dynamic undergraduate curriculum and flexible requirements allow students to forge a distinctive niche within the vast and varied communication landscape, while our diverse professional network affords a wide spectrum of co-op and experiential learning opportunities, in Boston and around the world—enabling students to gain practical experience and build connections that will form the cornerstones of a successful career after graduation.

Jobs are exploding in digital communication and media. Our innovative new Bachelor of Science in Digital Communication and Media program will get you ready to enter the field or advance your current career. (CPS Bachelor of Science in Digital Communication and Media)

The Master of Science in Corporate and Organizational Communication equips you with the skills and knowledge needed to succeed in the digital age of communication (CPS Master of Science in Corporate and Organizational Communication)

Communication careers span corporate communications, media relations, digital content, and organizational development. Use our cover letter guide and examples to craft materials for communications roles, build your professional presence with LinkedIn, and explore the National Communication Association and Public Relations Society of America in our resources library.

You can also utilize the Library’s Communication Studies guide for rhetoric, organizational, and intercultural communication resources, and more tools like Communications & Mass Media Complete (EBSCOhost) for citations to scholarship in new media, rhetoric, film, and broadcasting, Access World News Research Collection (Newsbank) for worldwide newspaper and PR coverage, and JSTOR for communication and media studies scholarship.

Resources: Cover Letter Guide | LinkedIn | Library Guides

For more information, please visit the department website.

We believe that the ability to gather, analyze and present stories and information is at the core of the journalism and public relations professions, and we continue to emphasize reporting and writing skills in all courses. We also offer classes that keep pace with the changing way that news is delivered and received in the digital age. Students can study multimedia journalism, study visual communication, photojournalism, broadcast news writing, documentary production, and acquire public relations theory and skills.

As part of Northeastern’s College of Arts, Media and Design, journalism students also are part of a unique interdisciplinary and creative community. Our core curriculum is supplemented by electives that take advantage of course offerings from within our college and from other colleges in the university.

Degrees Offered:

The School of Journalism at CAMD combines traditional journalistic values—asking fundamental questions, seeking truths, holding institutions accountable—with new media techniques of digital, video, and data storytelling. Our undergraduate programs emphasize the reporting and writing skills students need to gather, investigate, analyze, present, and share information.

Journalism careers require strong reporting instincts, multimedia storytelling, and the ability to work quickly under deadline pressure. Use our cover letter guide to craft compelling clips-based applications, explore journalism and media professional associations including the Editorial Freelancers Association in our resources library, and connect with media professionals through LinkedIn.

You can also utilize the Library’s Journalism guide for reporting tools, news databases, and journalism ethics, and more tools like Access World News Research Collection (Newsbank) for worldwide newspapers, magazines, and wire services in full text, Communications & Mass Media Complete (EBSCOhost) for journalism scholarship, and Factiva for the Wall Street Journal and hundreds of international newspapers.

Resources: Cover Letter Guide | LinkedIn | Library Guides

For more information, please visit the department website.

Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers, and for managing customer relationships in ways that benefit the organization and its stakeholders. At Northeastern, students can pursue marketing through three related tracks. The core Marketing concentration develops broad strategic and analytical marketing skills. The Brand Management track focuses on building and positioning powerful brands through consumer behavior, storytelling, and integrated communications. The Marketing Analytics track equips students with the quantitative skills to measure and optimize marketing performance using data, experimentation, and analytics platforms

Marketing careers reward strategic thinking, data fluency, and the ability to connect products and audiences through brand storytelling and measurable campaigns. Use Jobscan to align your resume with marketing job descriptions, use Forage to explore marketing and brand strategy environments virtually, build skills in digital marketing, analytics, and content strategy through LinkedIn Learning, and explore marketing-specific professional associations in our resources library.

You can also utilize the Library’s Marketing Research guide for consumer insight, brand research, and case studies, and more tools like Mintel U.S. Reports for category-specific consumer and brand insights, Passport (Euromonitor) for international marketing data and competitive analysis, and MarketLine Advantage for SWOTs, industry profiles, and marketing case studies.

Resources: Jobscan | Forage | LinkedIn Learning | Big Interview | Library Guides

For more information, visit the Marketing, Brand Management, and Marketing Analytics department pages.